Baikal Communications Group in collaboration with a team of sociologists has prepared an expert research of the Russian GR-industry in order to identify key trends and functional features of the GR-specialists work. The study was conducted through online questionnaires and expert interviews of GR-specialists from Russian and international companies and CEOs of large businesses.

The company has already conducted a similar research in 2021, but over the past two years, due to serious political and economic changes, the GR-services industry in Russia has also undergone significant changes.

Therefore, the purpose of the research was to study how the main activities of corporate GR-specialists and the tasks they perform have changed; to reveal the most popular channels of communication between business and government; to identify the key personal qualities and professional skills that characterize GR-specialists; to analyze the work features and structure of the GR-department (individual specialist) within a company, as well as the ways to hire GR-specialists; to assess the impact of special military operation and anti-sanctions policy on the GR-function in Russian and foreign companies.

Read more about the study and its results in our report.

The reference to the source is obligatory upon the use of the published material.

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