Director for political communications and special projects of Baikal Communications Group Cyrill Tuzov took on the role of moderator at the discussion panel «Anti-crisis PR and negative media coverage management» in the framework of the IV Media Forum of the North Caucasus («PR Days» in the Caucasus region»).

The two-days forum welcomed PR and media specialists at two event stages in Grozny on December 5-6. In the framework of «PR Days» in the Caucasus region», organized jointly with Russian Association of Public Relations, the experts discussed current trends in regional promotion, non-budgetary PR, anti-crisis communications, modern approaches and solutions in course of interaction with various target audiences. They paid special attention to communication development in the North Caucasian Federal District.

In his speech Kirill Tuzov drew attention of the audience to practical cases on communication which demonstrate threats as well as opportunities which could be seized or lost by an anti-crisis PR manager. Representatives from business, regional and municipal authorities of in the North Caucasian Federal District and other regions of Russia jointly dismantled and analyzed real crisis cases, both local and national.

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