Former director of GR at Mikhailov & Partners Eduard Voytenko announced the launch of a private integrated communications enterprise Baikal Communications Group, which is going to deal with a wide variety of issues, ranging from GR, Strategic and Political Communications to Business Consulting and Legal Expertise.

During the interview for Sostav.ru, an advertising & marketing industry news agency, Eduard Voytenko told the story of his new venture, elaborated on the peculiarities of corporate identity and positioning concept. The founder of Baikal Communications Group explained thoroughly his decision to found a communications company in the current tumultuous period of time, revealed his methodology, spoke about the innovative principles of building mutually beneficial relationships with customers.

Eduard Voytenko particularly stressed the value of communications solutions that combine classic PR with insertions of unusual consulting, research, auditing and other techniques of interaction with a client that are not typical for “major” communications companies, which operate on the conveyor belt’s basis.

Full text is available here.

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