Former head of GR at Mikhailov & Partners Eduard Voytenko announced the start of a private integrated communications enterprise Baikal Communications Group that will be working with a wide variety of tasks ranging from PR to branding.

In an interview for leading Russian media devoted to communications Sostav.ru, Eduard Voytenko tells the story of his new venture, elaborates on the peculiarities of corporate identity and positioning concept. Founder of Baikal Communications Group explains his decision to start a communications company in a period of change, reveals his methodology — working with integrated communications, speaks about the new principles of building relationships with customers.

Eduard Voytenko particularly stresses the value of communications solutions that combine classic PR with insertions of unusual consulting, research, auditing and other techniques of interaction with a client that are not typical of “major” communications companies operating like a conveyor-belt.

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