The RBC published an article about the «Corporate GR» Forum, which describes the prerequisites for the emergence of such a platform and its advantages.

In the last few years, the sphere of GR and lobbying in Russia has been transformed and continues to develop. Russian and foreign businesses are aware that government interaction specialists create competitive advantages and help companies to overcome administrative and regulatory barriers at the times of dynamic changes.

The consequence of the development of the industry is an increase in the number and quality of industry events that bring together its representatives and help to share experiences. One of the most striking initiatives in the past year was the «Corporate GR» Forum.

The first event was held on April 4, 2024, by Baikal Communications Group. The format attracted the attention of GR and lobbying specialists due to its intimacy and professionalism of the speakers. The decision was made to make the Forum an annual event.

The article emphasizes that this platform is unique in a number of parameters.

Firstly, within the framework of the professional Forum, topical issues of the industry are raised and effective practices in the field of interaction between business and the state are exchanged. Experts share real cases from their industries, discuss the effectiveness of GR tools and new approaches in relations with the state in rapidly changing conditions.

Secondly, only professionals, working in the field of corporate GR, gather at the platform. This approach ensures the most open dialogue and a high concentration of meaningful discussions: all presentations are focused only on relevant issues relevant to the GR industry.

Thirdly, the event offers extensive networking opportunities for GR specialists. To successfully implement projects and develop in the profession, having “warm” contacts in different sectors of the economy is a great advantage. A sociological study conducted by Baikal Communications Group in 2024 showed a high need for networking sites among specialists.

Fourthly, such events help to form a professional community. Representatives of industries that used to work autonomously are beginning to unite common goals. The result is an intensification of contacts and joint projects that would hardly have appeared in another format.

The topics for discussion within the framework of the “Corporate GR” Forum are selected due to the demands of the industry. Thus, the following issues were raised at the forum in April 2024:

  • features of the development of foreign business in Russia and the effective use of GR tools;
  • strategy and methodology for managing the GR function in vertically integrated holdings, which include various multidisciplinary companies, including those previously owned by foreign owners;
  • increasing the role of the GR function in Russian companies;
  • problems of education in the field of GR and the search for suitable personnel.

The second «Corporate GR» Forum will be held on December 5, 2024. It is planned to discuss regulatory trends in 2024-2025, the vision of the GR function through the eyes of the CEO, features of anti-crisis GR in Russian and foreign companies, education in the field of GR and lobbying in Russia and much more. A cocktail and informal communication are planned at the end of the Forum.

More information about the program can be found on the official website.

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