CEO of Baikal Communications Group Eduard Voytenko on nation and region branding
According to Eduard Voytenko, branding of large subjects implies the necessity to produce an extremely strong message. It cannot be done with PR tools only, it is important to involve all spectrum of means to persuade the audience.
In nation and place branding, the role of visual tools and techniques that form compelling images with strong perception potential is growing every year. This is due to the fact that imaging is capable of producing a common perception worldwide.
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