According to Eduard Voytenko, branding of large subjects implies the necessity to produce an extremely strong message. It cannot be done with PR-tools only, it is important to utilize all the range of means to persuade and compel the audience.

In the nation and region branding, the role of visual tools and techniques that form compelling images with strong perception potential has increased every year. This is due to the fact that imaging is capable of producing a common perception worldwide.

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