In his column for Sostav.ru, CEO of Baikal Communications Group Eduard Voytenko writes about the compression of corporate PR market and a focus of communications consulting on politics.

Major Russian PR companies approach the market of political projects, they hire new managers and analysts, deliver speeches and reports on political communications. In particular, they deal with the 2016 parliamentary elections. At the same time, for over a decade, these companies stayed away from political technologies and were busy building their reputation that is crucial for enterprise customers.

The situation is rather vague: many top managers of large PR companies used to be spin-doctors, but have already adapted themselves to new working methods. Will Russian communications market return to the era of rough political technologies or will the “migration” of these PR experts into the sphere of politics form a new political culture? The question remains open.

Full text is available here.

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