The company moves closer to becoming a platform for information exchange between China, Europe and Russia.

One year after its creation, Baikal Communications Group opened a representative office in Hong Kong, the third office following one in Paris in Europe and Xiamen in China. This representation was opened due to a demand for international integrated communications covering China, Russia and the West. For now, the work in this area is carried out both through the representative offices and a reliable partnership network in these countries.

“Until now, communication ‘bridges’ between Russia and China were sporadic. However, the intensification of economic cooperation between our countries will create a window of opportunity to integrate Russian and Chinese information spheres,” states Eduard Voytenko, Baikal Communications Group CEO. “These are two fundamentally different environments. Their incipient integration will necessarily involve out-of-the-box communication solutions and the scope of work will be sufficient for the whole industry. I believe that soon the issue of communication between Russia and China will feature in major professional media discourses.”

Representatives of China, in the spirit of general foreign policy of this country, view Russia as a potentially efficient channel of transit. In communications sphere such offers are few and far between. In fact, we are witnessing how Chinese companies oriented towards building the new Silk Road are starting to demonstrate interest in the modernization of their work in communications and a deep analysis of the feasibility of joint projects in China, Russia and Europe.

“We believe that one of the main routes for the development of international communications in the near future will pass through China, Russia and Europe and are already preparing an appropriate infrastructure for that,” says Anastasia Tsvetkova, Director for Development and International Cooperation at Baikal Communications Group. “On the part of the Chinese partners, we see their interest in this work, since such development of communications is a logical continuation of policy of building a new Silk Road. Currently, cooperation with China involves all four offices of our company: in Hong Kong, Xiamen, Paris and of course in Moscow.”

Expanding the experience of communications work with China in the field of analysis, monitoring and communications design, this year the company is already implementing a number of projects, for example, a project related to the study of peculiarities of the Chinese sports reform commissioned by Russian semi-public entities. According to Mr. Voytenko, this possibility appeared thanks to the development of a cross-border communications strategy that covers both Russian and Chinese information spaces. Launching the full version of the company website in the Chinese language, expanding partnership network in Asia, participating in key global summits in the region are the visible parts of the chosen strategy.

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