The company moves closer to becoming a platform for information exchange between China, Europe, and Russia.

One year after its creation, Baikal Communications Group opened the representative office in Hong Kong, the third office following the representations in Paris in Europe and Xiamen in China. This structure was opened due to the growing demand for international integrated communications covering China, Russia, and the West. For now, the work in this area is carried out both through the representative offices and the reliable partnership network in these countries.

“Until now, communication ‘bridges’ between Russia and China were sporadic. However, the intensification of economic cooperation between our countries will create a window of opportunity to integrate Russian and Chinese information spheres. These are two fundamentally different environments. Their incipient integration will necessarily involve out-of-the-box communication solutions and the scope of work will be sufficient for the whole industry. I believe that soon the issue of communication between Russia and China will be featured in major professional media discourses”,

– states Eduard Voytenko, CEO of Baikal Communications Group.

Representatives of China, in the spirit of the general foreign policy of this country, view Russia as a potentially efficient channel of transit. In the communications domain, such offers are few and far between. In fact, we are witnessing that Chinese companies, that are oriented towards building the New Silk Road, start demonstrating the deep interest in the modernization of their work in communications and the deep analysis of the feasibility of joint projects in China, Russia, and Europe.

“We believe that one of the main routes for the development of international communications in the near future will pass through China, Russia, and Europe and are already preparing an appropriate infrastructure for that. On the part of the Chinese partners, we see their interest in this work, as such development of communications is a logical continuation of the policy to build the New Silk Road. Currently, cooperation with China involves all four offices of our company: in Hong Kong, Xiamen, Paris and, of course, in Moscow”,

– says Anastasia Tsvetkova, Director for Development and International Cooperation at Baikal Communications Group.

Expanding the experience of communications work with China in the field of analysis, monitoring, and communications design, this year the company is already implementing a number of projects, for example, a project related to the study of peculiarities of the Chinese sport’s reform commissioned by Russian semi-public entities. According to Mr. Voytenko, this possibility appeared thanks to the development of a cross-border communications strategy that covers both the Russian and Chinese information spaces. Launching the full version of the corporate website in the Chinese language, expanding the partnership networks in Asia, participating in key global summits in the region are the visible parts of the chosen strategy.

For more information, please, refer to: http://www.amr.ru/press/members/baikal-group-usilivaet-kitayskoe-napravlenie/

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