In his column for Sostav.ru, CEO of Baikal Communications Group Eduard Voytenko described the new framework of political PR in Russia.

Crisis in the field of PR and Advertising triggered the increased interest of communications experts in politics. In addition to that, the active period of political confrontation (that is, the election race) is combined with the traditional period of summer passivity in the market which will be particularly quiet this year. We can expect a great deal of political advertising and political PR. However, it will certainly affect the demand for new meanings. The deficiency of meanings is obvious, since the rules of parliamentary elections have changed: it is difficult to prove a connection of a candidate or a deputy with particular benefits for localities or regions.

Political heavyweights are forced to compete with bright and politically overconfident newcomers. For them it is a very difficult situation. Many candidates will be vulnerable to compromising materials, even in spite of huge investments in advertising and PR. The upcoming election race is a great time for outstanding and innovative campaigns, but it is unlikely that we see lots of such campaigns. 

For more information, please, refer to: http://www.sostav.ru/publication/novye-ramki-politicheskogo-pr-21445.html

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