In his column for GR-NEWS, CEO of Baikal Communications Group Eduard Voytenko shared his view on lobbying in Russia.

Lobbying and GR are becoming popular areas for conventional communications companies. This is explained by the crisis in the PR market and the increased political tensions that PR consultants are trying to exploit as a pretext of effectively negotiating about the provision of GR-services (mainly for foreign companies). But, due to the lack of extensive GR-experience, these companies provide the same standard services, but with an obvious political bias. There is a risk that the very concept and essential meaning of communication between business and government may be lost.

Efficient GR, that is neither a disguised PR, nor a smokescreen for corruption, is a rare thing in the Russian market. Eco GR in Russia is based on the understanding of cultural contradictions between business (foreign, in particular) and the State. The task of a competent GR specialist is to eliminate mistrust and create an environment where they would be able to speak the same language.

For more information on the topic, please, refer to: http://gr-news.ru/2016/03/31/abonent-na-lobbizm/

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