Government relations and political projects practice Director of Baikal Communications Group Kirill Tuzov and Director of Legal practice Elizaveta Goglacheva held another master class for the undergraduate students in the Interdisciplinary Laboratory for Anti-Corruption Policy of National Research University Higher School of Economics (ILAP). The theme of the master class was “GR and lobbying as legal mechanisms for promoting the interests of business and non-profit organizations in public authorities”.

The event was dedicated to working with PR tools during GR and lobbying projects. During the master class, students learned about such PR tools as interaction with the mass media, participation in public and informal events, work in the SMM & Digital environment, and most importantly, in their correct combination in a lobbying campaign.

“It is important for us to share practical knowledge with the student community, to improve the educational level in the field of GR and to be engaged in training of highly qualified personnel” – told about the importance of the event Eduard Voytenko, CEO of Baikal Communications Group.

The company thanks the head of ILAP Dina Krylova for the opportunity to host the master class and looks forward to continued cooperation.

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