Each year the summit brings together PR practitioners who share their experience and discuss successful PR cases.

Anastasia took part in the session “Anti-Crisis Life Hacks: Risk Management, How to Neutralize a Crisis”. She was talking about the impact of foreign policy risks on business and addressed concrete steps to respond to the situation.

“Today, new communications strategies are being designed in a time when companies reduce funding of PR activities. On the one hand, it threatens their efficiency but, on the other hand, because of that, heads of PR departments have to find ways to tackle the current communications tasks, optimize their activities and opt for integrated communications. Nobody can afford “docking and waiting out the crisis in a quiet harbor”, stakeholders from our communications industry have to quickly adjust the course so that their companies can continue their voyage,”

— said Anastasia Tsvetkova. She mentioned the following trends in the industry: traditional PR tools are coupled with additional GR products; the role of the digital segment is growing; the topics of CSR and sustainable development are relevant in the international dialogue.

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