On 5 December, the GR and lobbying case championship «GRanitsa Vliyaniya», supported by Baikal Communications Group as an official partner, concluded its work. The event was aimed at developing students’ practical skills at the intersection of public policy, corporate governance, and regulatory affairs.

The championship generated significant interest. A total of 319 applications were submitted, and 112 participants advanced to the first round, representing various Moscow universities, including the Presidential Academy (RANEPA), MGIMO University, Lomonosov Moscow State University, the Higher School of Economics, Kutafin Moscow State Law University, the All-Russian Academy of Foreign Trade (VAVT), and the Financial University under the Government of the Russian Federation. As a result, the competition united the country’s leading educational institutions that train professionals in public policy, economics, and law.

Within the «GR in Non-Profit Organizations» track, organized with the involvement of Baikal Communications Group, teams worked on a case dedicated to addressing the issue of stray animals in Russia. Experts highlighted the high level of participant engagement, the thorough analysis of the regulatory environment, and the balanced consideration of the interests of the state, society, and the non-profit sector. The final solutions included concrete, practice-oriented proposals aligned with both the governmental agenda and societal needs.

The case championship enabled participants to gain practical experience in decision-making processes affecting the development of industries, companies, and non-profit organizations, as well as to work on real managerial challenges. Students solved cases based on real-world examples, collaborated with industry experts, and presented their solutions to the professional community.

In addition, the educational program featured a master class delivered by Eduard Voitenko, Chief Executive Officer of Baikal Communications Group and PhD in Political Science. He presented practical approaches to building effective business–government interaction mechanisms and addressed participants’ questions regarding career development in GR and lobbying.

The championship program included:
• Case studies provided by partner companies;
• Direct communication with heads of GR and PR functions;
• Participation of representatives of public authorities;
• Professional guidance and career consultations.

The event attracted undergraduate, specialist degree, and master’s students interested in developing competencies in GR and lobbying, strengthening their expertise, and engaging in decision-making processes that affect society, the state, and the business environment.

The championship became an important platform for professional development, knowledge exchange, and the formation of individual career paths supported by the industry community. The top teams received awards and were offered internship opportunities at the State Duma of the Russian Federation and Baikal Communications Group.

Our company remains committed to fostering the professional GR and lobbying community, sharing expert knowledge, and promoting a culture of transparent and responsible interaction between business and government.

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