13th graduate course «GR and lobbying in business and nonprofit sector»
15.04.2024
On April 13, MGIMO completed the 13th round of the advanced training program “GR and lobbying in Business and Nonprofit Sector”, implemented by Baikal Communications Group in cooperation with the School of Business and International Proficiency.
The purpose of the program is to master and improve the activities of professional specialists in promoting the interests of business and NGOs in government bodies at the federal and regional levels, as well as in the supranational and international space.
The course program includes disciplines devoted to various aspects of GR and lobbying activities: significant attention is paid to building communication between business and public authorities in a crisis period, GR in the sustainable development of an organization, managing relations with public, expert and scientific institutions, working with business and industry associations, state corporations and development institutions, as well as with the Subcommission The Board of Directors for the Control of Foreign Investments in the Russian Federation.
25 experts spoke to the audience, including Eduard Voytenko, scientific director of the program, PhD in political science and CEO of consulting firms Baikal Communications Group (Moscow) and Edward’s East Strategies (Astana), Andrey Lian, Public Relations and Public Authorities Director of Cargill in Russia, Irina Fedorova, Vice President for Interaction with Public Authorities of LLC Baltika Brewing Company, Lyubov Aksenova, GR-Director of Ekoniva Group, Stanislav Bogdanov, Vice President for Interaction with Public Authorities of X5 Group, Maria Dronova, Director of Public Relations and Charitable Activities EVRAZ, Alexander Pavlenko, Director of Work with Public Authorities of Forward Energy PJSC, Oleg Kalinsky, Director of Interaction with Authorities of Uralkali PJSC, PhD in Economics, Professor of the MISIS University of Science and Technology Economics Department, Alexander Moskovkin, Head of the Law unit, Kirill Tuzov, Public Relations Manager at Mindray Medical Russia, Evgeniya Ovchinnikova, Head of Foreign Economic Activity Support at BIOCAD, Dmitry Polikanov, Deputy Head of Rossotrudnichestvo, PhD in Political Sciences, Elman Mehtiyev, Chairman of the Boards of the SRO MIR and NAUMIR, Anastasia Tsvetkova, Director General of the Lake Baikal Foundation, Anastasia Parfenchikova, Director General of the Research Center for Legal Expertise, PhD in Law, Dmitry Krokhmalev, Director of the Department for Interaction with Government Agencies and Regions of Atomenergomash JSC (Rosatom State Corporation), Anton Eropkin, Director of Government Relations at Olam International in Russia and the CIS, Sergey Lebedev, Director of Business Development, Deputy General Director for Interaction with Public Authorities of AliExpress Russia, Makar Goncharov, Head of distribution of digital educational projects “Tsifrium” (Severgroup TT), Dmitry Kononov, Head of interaction with federal authorities of PJSC Vimpelcom, Roman Kletskikh, Director General of NAUMEN, Alexander Likhanov, Director General of the National Champions Association, Denis Abdrakhmanov, Deputy Corporate Director – Director of the Center for Interaction with Federal Authorities of the ANO ASI, and Artem Yulegin, Head of the Business Advocacy Department of the Business Development Department of the Eurasian Economic Commission (EEC).
Throughout the program, the speakers shared with the audience GR-experience from various sectors of the economy and NGOs: GR in the agro-industrial complex, in the field of marketplaces and catering, IT, Edtech, pharmaceuticals, financial and banking sector, retail, “green” and traditional energy, metallurgy, mining and others.
During six days of interactive classes and workshops, students studied the principles and functions of lobbying, methods and instruments of lobbying activity, technologies for building B2G communications using the example of companies from various sectors of the economy, as well as key tools of GR and lobbying activities: monitoring and analysis of the regulatory environment, legal expertise of bills and other NPAs, PR tools, event management, etc. Special emphasis was placed on mastering GR approaches in a private company, working with regulatory risks and solving crisis response cases in the context of the functioning of the GR department.
Among the listeners there were representatives of the following organizations: LLC UDS Neft, LLC Gazprom International Limited, LLC Gazpromneft – SM, LLC Gazpromneft – technological partnerships, LLC BASF, LLC UK Polyus, JSC Polymetal UK, JSC Bashkir Electric Grid Company, LLC Arman Group, JSC Kursk Electrical Plant, LLC PUCH RUS, AB EPAM, JSC ABI Product, LLC Digital Platforms, LLC BFT, Pravo Tech, LLC AllTools.ru, LLC Utum-Invest, LLC Samara Municipal Systems, GC ABZ-1, LLC Domain, Frontmed Foundation for the Development of Domestic Science, Technology and Medicine, Branch Union for the Development of Social Nutrition, etc.
At the end of the program, 32 participants received state standard certificates of advanced training.
Registration is open for the 14th stream of study, which is scheduled for November 18-23, 2024. The course duration is 60 academic hours.