12th graduate course «GR and lobbying in business and nonprofit sector»
23.10.2023
On October 21, MGIMO completed the 12th round of the advanced training program “GR and lobbying in Business and Nonprofit Sector”, implemented by Baikal Communications Group in cooperation with the School of Business and International Proficiency.
During the six-day program, the trainees studied the principles and functions of lobbying, its methods and ways, lobbying tools, GR-technologies for building communications between business and authorities on the example of companies from various sectors of the economy and NGOs. A special feature of the program of this stream was a workshop on the creation of a GR algorithm and a lobbying project and its implementation technology. Much attention was paid to the work of the Subcommittee of the Government Commission for the Control of Foreign Investment in the Russian Federation as well. According to the training program results, 32 participants received state standard certificates of advanced training.
The course program includes disciplines devoted to various aspects of GR and lobbying activities: significant attention is paid to building communication between business and public authorities in a crisis period, working with business and industry associations, expert and scientific organizations, state corporations and development institutions. An important section is devoted to the study of GR and lobbying tools, such as monitoring and analysis of the regulatory environment, legal expertise of draft laws and other regulatory acts, PR tools, event management, etc. Recently, disciplines dedicated to supra-professional competencies (soft skills) have appeared on the course.
Throughout the program, the speakers shared with the audience GR-experience from various sectors of the economy and NGOs: GR in the field of marketplaces, IT, pharmaceuticals, agriculture, financial and banking sector, retail, shipbuilding, “green” and traditional energy, metallurgy, mining and others. During the classes, a lot of emphasis was placed on the algorithms of work and the structure of GR departments, taking into account the challenges of the present time.
25 experts spoke to the audience, including Eduard Voytenko, scientific director of the program, PhD in political science and CEO of consulting firms Baikal Communications Group (Moscow) and Edward’s East Strategies (Astana), Andrey Lian, Director of Public Relations and Public Authorities “Cargill” in Russia, Maria Dronova, Director of Public Relations and Charitable Activities EVRAZ, Alexander Moskovkin, head of the block “Law” of “The Russian newspaper”, Daria Shleikina, Director of the Legal Department of Calzedonia Group Russia, Nikolay Oganezov, Chairman of the Council of the First Russian SRO of Bookmakers, Yulia Khramaykova, Head of the Department for Interaction with State Authorities of PJSC “Magnit”, Kirill Tuzov, Manager for Work with public authorities of Mindray Medical Russia, Evgenia Ovchinnikova, Head of the Department for Support of Foreign Economic Activity of BIOCAD, Dmitry Polikanov, Deputy Head of Rossotrudnichestvo, PhD in Political Science, Elman Mehtiyev, Chairman of the Boards of SRO “M&D” and NAMMP, Nikita Pichugin, Director of the Department of Interaction with Public Authorities and Public Organizations of JSC USC, Anastasia Tsvetkova, Director General of the Lake Baikal Foundation, Alexander Pavlenko, Director for Work with state Bodies of PJSC Fortum, Anastasia Parfenchikova, Director General of the Research Center for Legal Expertise, PhD in Law, Anton Eropkin, Director of Public Relations at Olam International in Russia and the CIS, Sergey Lebedev, Director of Public Relations Alibaba.com (ru), Makar Goncharov, Director of Business Development, Head of Distribution of digital educational projects of Tsifrium (Severgroup TT), Dmitry Kononov, Head of Interaction with Federal Authorities of PJSC Vimpelcom, Roman Kletskikh, GR-Director of NAUMEN, Alexander Likhanov, General Director of the National Champions Association, Sergey Chernenko, founder of the “CorpHaker”career club, Denis Abdrakhmanov, Deputy Corporate Director – Director of the Center for Interaction with Federal Authorities of ANO “ASI”, and Artem Yulegin, Head of the Entrepreneurship Advocacy Department of the Business Development Department of the Eurasian Economic Commission (EEC).
Among the listeners there were representatives of the following commercial and non-profit organizations: “Gazprom Neft Shelf” LLC, “Russian Platinum Group” (“Chernogorskaya GRK” LLC), “Samara Plant of Medical Devices” LLC, “Roche Diagnostics Rus” LLC, “GEO-MED” LLC, “Greinrus” LLC, JSC “Eurosib SPb TS”, JSC “KAMA”, JSC “KONAR”, Technaxis, TikTok, JSC “Lenoblaizhk”, “UK TALAN”LLC, “Garantrestavproekt” LLC, “Instamart Technologies” LLC, “Irieltor” LLC, the Ministry of Economic Development of the Russian Federation, the Election Commission of the Sverdlovsk region, the Association “ROSIZOL” and other organizations.
Registration for the 13th course of training is open. The course duration is 60 academic hours.