11th graduate course “GR and lobbying in business and nonprofit sector”
On April 15, MGIMO completed the 11th round of the advanced training program “GR and lobbying in Business and Nonprofit Sector”, implemented by Baikal Communications Group in cooperation with the School of Business and International Proficiency.
During the six-day program, the trainees improved their skills of representing and promoting the company interests in the state authorities of the federal and regional levels, as well as in the supranational (EEC) space. The acquired knowledge will allow students to professionally build communications between business and public authorities at all levels, plan GR projects amid crisis and effectively protect the interests of the organization. Classes were held in the format of practical classes and workshops. According to the training program results, 33 participants received state standard certificates of advanced training.
As part of the course, students studied lobbying principles and functions, methods and ways of lobbying, lobbying tools, GR-technologies for building business-government communications on the example of companies from various economy sectors. A special feature of this season program was a workshop on the budget formation of GR departments.
The course program includes disciplines devoted to various aspects of GR and lobbying activities: significant attention is paid to building communication between business and public authorities amid the crisis, working with business and industry associations, expert and scientific organizations, state corporations and development institutions. An important section is devoted to the study of GR and lobbying tools, such as monitoring and analysis of the regulatory environment, legal expertise of draft laws and other NPAs, PR tools, event management, etc.
As part of the educational program, the speakers shared with the audience GR-experience from various industries: GR in IT, pharmaceuticals, agriculture, retail, shipbuilding, “green” and traditional energy, metallurgy, mining and others. During the classes, a lot of emphasis was placed on the algorithms of work and the structure of GR departments during the crisis period.
26 experts spoke to the audience, including Eduard Voytenko, scientific director of the program, PhD in political science and CEO of consulting firms Baikal Communications Group (Moscow) and Edward’s East Strategies (Astana), Andrey Lian, Director of Public Relations and Public Authorities “Cargill” in Russia, Maria Dronova, Director of Public Relations and Charitable Activities EVRAZ, Alexander Moskovkin, head of the block “Law” of “The Russian newspaper”, Daria Kovalenko, Director of the Legal Department of Calzedonia Group Russia, Yulia Khramaykova, Head of the Department for Interaction with State Authorities of PJSC Magnit, Artem Ter-Khachaturov, Head of the Department for Interaction with Federal Authorities of PJSC Cherkizovo Group, Sergey Vanin, Executive Director of the Association of International Manufacturers of Medical Devices (IMEDA), Evgenia Ovchinnikova, Head of the Department for Support of Foreign Economic Activity of BIOCAD, Dmitry Polikanov, Deputy Head of Rossotrudnichestvo, PhD in Political Science, Nikita Pichugin, Director of the Department of Interaction with Public Authorities and Public Organizations of JSC USC, Irina Bakhtina, Director of Sustainable Development, Member of the Executive Committee (Board) of RUSAL, Anastasia Tsvetkova, Director General of the Lake Baikal Foundation, Alexander Pavlenko, Director for Work with state Bodies of PJSC Fortum, Anastasia Parfenchikova, Director General of the Research Center for Legal Expertise, PhD in Law, Anton Eropkin, Director of Public Relations at Olam International in Russia and the CIS, Yana Arzhanova, Director of Interaction with Public Authorities of BAT Russia, Central Asia, Belarus, Makar Goncharov, Director of Business Development, Head of Distribution of digital educational projects of Tsifrium (Severgroup TT), Armen Manukyan, Head of the Business Development Directorate “Showcase” of JSC “Russian Post”, ex-GR Wildberries, Dmitry Kononov, Head of Interaction with Federal Authorities of PJSC Vimpelcom, Roman Kletskikh, GR-Director of NAUMEN, Alexander Likhanov, General Director of the National Champions Association, Denis Stepantsev, Managing Director of the Digital Kazakhstan Association, and Artem Yulegin, Head of the Entrepreneurship Advocacy Department of the Business Development Department of the Eurasian Economic Commission (EEC).
Among the listeners there were representatives of the following commercial and non-profit organizations: JSC “RUSNANO”, PJSC “Inter RAO”, JSC “Nevsky Zavod”, FSANU Research Institute “Spetsvuzavtomatika”, LLC “Biofudtech”, FSUE “TsNIIchermet im. Bardina”, Navicon, Zecurion, LLC Profilum, LLC NTS Gradient, JSC New Transportation Company, Core.XP, Komservice LLC, ProfESCO LLC, CYBERTAPE LLC, Thunder JSC, IIHR LLC, Instamart Service LLC, Hire Now, IEC HOLDING LLC, Gazpromneft-GEO LLC, ANO Digital Economy, Association of Retail Companies, Rosprirodnadzor, the Federation Council of the Federal Assembly of the Russian Federation, MBOO “Nochlezhka”, ANO “World without Borders”, Greenpeace (branch of the international NGO in Russia), NGO “Eurasian Dialogue”, MGIMO Ministry of Foreign Affairs of Russia and other organizations.
Registration for the 12th course of training is open. The course duration is 60 academic hours.