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            [post_date] => 2022-01-13 10:22:26
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            [post_content] => Baikal Communications Group hit the list TOP-1000 of the fastest-growing Russian companies, according to the rating of the business club “The Atlases”. The goal of this rating – is to identify the fastest-growing small-size and mid-size companies in the Russian Federation with the annual turnover of 60 million rubles – 5 billion rubles for the last 3 years. Within the rating organizers succeeded in analyzing 10000 companies and surveying 100 experts. More detailed information, regarding the rating and selection criteria, is available on the website.
            [post_title] => Baikal Communications Group occupied the rating “The Atlases 1000”
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            [post_date] => 2021-12-30 17:54:30
            [post_date_gmt] => 2021-12-30 14:54:30
            [post_content] => Anastasia Tsvetkova, the International Communications and CSR Practice Director at Baikal Communications Group, summarized the outcomes of the English semester-long program «Corporate Social Responsibility in a Global Context».
«It is the third time in a row that I conduct 28 academic hours for the fourth-year students of the program «Global Governance and Leadership». There is a constantly growing attention of undergraduates to the agenda of the course. For instance, last year, following the course lots of students were enrolled in international universities within the sustainable development programs, and this year there are young professional practitioners among students, who consider the career path in the domain of consulting or ESG-transformation within large corporations. The students’ request triggers the regular update of the program itself: we review the dynamics, concerning the strategies of Russian and international companies, the assessment of business impact on social and environmental domains, changes of stakeholders’ positions», – noted the head of the relevant practice at Baikal Communications Group.
The goal of the course is to help students build the comprehensive understanding of the Corporate Social Responsibility concept, as well as to familiarize students with the current development trends of domestic business, approaches with regard to the formation of corporate sustainable development strategies, key standards in the field of non-financial reporting.

During the educational program, students attend lectures and strengthen their knowledge through workshop sessions with expert practitioners. For example, in 2021 workshops sessions were delivered by such guests as: Executive Vice President on Sustainable Development of AFK “Sistema” Victoria Blatova, Head of Projects of the Lake Baikal Foundation Ekaterina Terentyeva and manager of “You Social” Diana Bimatova.
            [post_title] => The annual CSR course at RANEPA came to an end
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            [post_date] => 2021-12-17 14:04:49
            [post_date_gmt] => 2021-12-17 11:04:49
            [post_content] => Baikal Communications Group jointly with the Research Centre for Legal Expertise held the special course “Law as the most important tool in the lobbying activity” within the framework of the MGIMO Law Club.

Among attendees of the course were hundreds of students of legal specialties at higher education entities in Moscow.

Within the course the following topics have been covered – main lobbying principles and instruments, legal regulation of lobbying in the Russian Federation and abroad, as well as legislation-specific features and methodology for arranging the legal expertise of legal acts and their drafts.

Upon completion of the course participants were awarded graduate certificates.
            [post_title] => Special course “Law as the most important tool in the lobbying activity”
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            [post_date] => 2021-12-15 13:10:31
            [post_date_gmt] => 2021-12-15 10:10:31
            [post_content] => In 2021 the Russian Association of Public Relations (RASO) turned 30 years old. Apart from the regular meeting of members the business conference on the communicational aspects in ESG took place as well. The aforementioned event touched upon the communicational interaction between various relevant stakeholders – regulators, business entities, public structures through the prism of executing policies in sustainable development. Lots of experts were of opinion that there is a range of obstacles in such kind of communication: from conceptual gaps to an instrumental approach with regard to the assessment of changes, as well as experts discussed different challenges for the communicational community in such a context.

Within the session “Sustainable development of territories, corporate environment” the International Communications and CSR Practice Director at Baikal Communications Group Anastasia Tsvetkova addressed the sensitive topic of interaction between business and society, concerning the implementation of social and environmental initiatives. Using as an example the Baikal natural territory and the Vologda region Anastasia Tsvetkova successfully demonstrated the public reaction to business initiatives and told about various practices for engaging society in the implementation of social programs, incl. activities in partnership with upstanding nonprofit organizations. In addition to that, Anastasia Tsvetkova explained the value of the public non-financial reporting of companies, unveiled difficulties with regard to interpreting important information from media reports and enumerated various communicational channels, which ought to be critically developed by business with the very focus on versatile target audiences.

Besides, the conference touched upon the national dimension of policies in the sphere of sustainable development, social investments and prospects for enhancing the environmental effectiveness amid requirements of international partners, ESG-ratings and functional changes of corporate communications, influenced by the sustainable development agenda.

The key talking points of the conference are available here.
            [post_title] => Baikal Communications Group on ESG-communication within the RASO annual meeting
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            [post_date] => 2021-12-09 10:15:08
            [post_date_gmt] => 2021-12-09 07:15:08
            [post_content] => Baikal Communications Group in collaboration with a team of sociologists prepared expert study on the Russian GR-industry for the purpose of determining the key trends and functional work specifics of specialists in Government Relations.

Within the study it was possible to identify the fundamental activity domains of corporate GR-specialists as well as their ongoing objectives; unveil the most popular communicational channels between business entities and public authorities; determine the major personal attributes and professional skills, which reflect the image of GR-specialists; analyze the trends of how a GR-department (a GR-specialist) operates within a company as well as recruitments methods with regard to GR-specialists; assess the present state of affairs within the industry of GR-services in Russia.

The study was carried out through the online survey and expert interviewing of GR-specialists of Russian and international companies and chief executive officers of large business structures.

The study’s results made it possible to build well-founded conclusions with regard to the “portrait” of Russian GR-specialists , the most effective work methods in GR and the current market state of GR-services.

The study and its results in greater detail are available within our report.

The reference to the source is obligatory upon the use of the published material.
            [post_title] => Research of GR-industry in Russia
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            [post_name] => research-of-gr-industry-in-russia
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            [post_modified] => 2022-01-19 13:26:58
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