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[post_content] => In 2025 the GR Lab, organized by Baikal Communications Group in collaboration with the Eurasian Cooperation Center (ECC), starts its work. It is a series of two-day intensive courses, where participants will have the opportunity to master and improve skills in representing and promoting interests in government bodies at both federal and regional levels, as well as in the international arena, including the supranational space of the EAEU.
The course is aimed at the corporate sector – from companies CEOs to specialized professionals. Additionally, specialists in public relations, investor relations, HR professionals, NGO representatives, and experts seeking to acquire relevant competencies are invited to participate.
The scientific director of the new educational program is Eduard Voytenko, Ph.D. in political science, CEO of Baikal Communications Group and Edward's East Strategies.
The course program includes the following thematic blocks:
- Communication between business and government authorities in the context of geopolitical turbulence.
- Work with business and industry associations, expert and scientific organizations, state corporations, and development institutions.
- Studying internal GR and lobbying tools: monitoring and analyzing the regulatory environment, preparing GR strategies, industry and legal expertise of draft laws and other regulations.
- Studying external GR and lobbying tools: using personal contacts, written communication with stakeholders, PR tools, event management tools, and more.
- Features of interaction with the Eurasian Economic Commission.
- Analysis of real GR and lobbying cases.
The course instructors will be professionals from Russian and international companies in the real economy sector, as well as government representatives. A feature of the program will be a master class on assessing the economic efficiency of a company's GR block.
The course will take place at the Eurasian Cooperation Center – a non-profit organization whose missions include strengthening economic ties between countries and providing comprehensive support to Russian companies, including market expansion.
The start date of the next course: February 14-15, 2025. Location: ECC office, Milyutinsky Lane 10, Building 1.
Corporate training and the creation of a program focusing on specific industries are possible (to be discussed separately).
More information, including how to register for the course, can be found via the
link.
[post_title] => Baikal Communications Group and the Eurasian Cooperation Center launch a GR Lab
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[post_date] => 2025-01-10 01:27:10
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[post_content] => The second “Corporate GR” forum organized by Baikal Communications Group took place on December 5, 2024. During the event, the company presented an analytical
review of the key trends in business regulation for 2024-2025.
The target audience for the study includes both Russian and foreign companies. The overview aims to understand the general vectors and dynamics of changes in state policy in Russia, as well as its impact on business and society.
In an article published in RBC, Baikal Communications Group described 12 major regulatory trends that influence business, shaping key risks and opportunities for them, based on the previously prepared review.
Summing up the year 2024, experts from Baikal Communications Group noted that the Russian government demonstrated adaptability to work under sanctions pressure. As a result, there has been a debate about the near completion of the crisis regulation phase and a shift toward a more long-term and stable policy. However, in practice, the actions of regulators are still largely determined by crisis management goals, and opportunities for predicting changes remain limited.
The number of regulatory opportunities for business remains limited, but flexibility and the ability to engage in dialogue with the government through GR tools can become a significant competitive advantage for companies. Cooperation with regulators, focusing on key economic trends, and investing in localization and technologies will allow businesses not only to minimize risks but also to unlock new growth opportunities. In the context of a changing regulatory environment, this becomes not just a strategy but a necessity.
You can read the full version of the article by following the
link.
[post_title] => RBC: Overview of Regulatory Trends in 2024-2025
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[post_date] => 2024-12-24 11:01:51
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[post_content] => On December 7, 2024, a ceremony was held in the "Lomonosov" cluster to honor the winners of the Moscow Government's Environmental Protection and Nature Conservation Award. The award recognizes specialists and volunteers of the best environmental projects. The competition has been held for over 20 years with the support of the Moscow Department of Natural Resources and Environmental Protection.
The projects were evaluated in categories such as "Environmental Literacy," "Environmental Education," "Environmental Volunteering," "Digitalization of Environmental Solutions," and "Green and Nature-like Solutions." The total prize fund amounted to nine million rubles.
During the awards ceremony, lectures were delivered by invited experts.
Anastasia Tsvetkova, a partner of the International Communications and CSR practice at Baikal Communications Group, opened the event. She spoke to the awardees and guests about the national development goals of the Russian Federation, the results of the national project "Ecology," and the key directions of the new national project "Environmental Well-being."
During her speech, Anastasia Tsvetkova shared information about the existing support measures for environmental initiatives that can benefit both non-profit organizations and entrepreneurs. She also summarized the criteria for selecting partners in environmental projects and shared the practices of the "Lake Baikal" Foundation in building dialogue with government authorities and fundraising.
The recording of the ceremony is available via the
link.
More details about the award and its results can be found on the
official website.
[post_title] => Partner of Baikal Communications Group took part at the opening ceremony of the Moscow Environmental Award
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[3] => WP_Post Object
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[post_date] => 2024-12-18 16:10:23
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[post_content] => The year 2024 in Russia was marked by a significant number of regulatory changes that affected both individual sectors and Russian and foreign businesses. Some trends that began this year will continue to be observed in 2025.
At the Forum "Corporate GR"
held on December 5, 2024, the Baikal Communication Group presented an analytical overview of the main trends in business regulation for 2024–2025.
The overview aims to provide a deeper understanding of the general vectors of the legislative activity of regulatory authorities, the dynamics of changes in key areas of government policy, and their impact on business and society.
- The document answers the following questions:
- Which regulatory trends of 2024 have become dominant?
- What processes and events are associated with these regulatory trends?
- Which regulatory trends may continue into 2025?
- How will the approaches to regulatory policy established in 2024 develop next year?
In preparing the overview, both already adopted regulatory legal acts and legislative initiatives currently in development were studied, as well as key discussions between businesses and government bodies in both public and non-public contexts. Each trend in the review is illustrated with specific legislative decisions or initiatives.
The full version of the document in russian and english languages is available at the
link.
[post_title] => Regulatory Trends for 2024–2025
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[post_modified] => 2024-12-25 12:46:13
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[post_content] => The second "Corporate GR" Forum, organized by Baikal Communications Group, was held on December 5, 2024 at Baltschug Kempinski Hotel in Moscow. The previous event
was held on April 4, 2024.
The GR Forum is an authentic, closed platform that unites representatives of the corporate sector of the GR industry. It was created to strengthen the GR function, as well as consolidate the professional community in the face of global changes.
The speakers at the event were practicing specialists in public relations, heads and top managers of large Russian and foreign companies, representatives of Russian universities.
The following topics were discussed during the Forum:
- An analytical review of the main trends in business regulation in 2024-2025.
- The GR function in the company through the eyes of the CEO.
- How can we shape the industry agenda and become a driver of regulatory changes? The case of a manufacturing company.
- Anti-crisis GR: what's new in promoting the interests of foreign and Russian companies.
- Education of personnel: education in the field of lobbying and GR.
Each session was accompanied by an active discussion and exchange of experience of specialized specialists from different industries. At the end of the Forum, there was an evening cocktail, networking, and discussion of the book by
Eduard Voitenko and
Anastasia Parfenchikova "Regulation of GR and lobbying in Russia. The status quo or the search for new solutions".
Here are some of the theses voiced by the participants of the discussions within the framework of the GR forum:
- The number of regulatory opportunities for business is decreasing, and therefore the work of GR departments of a number of companies is being reoriented to search for new resources and advantages in cooperation with the state and the formation of a new constructive agenda. Also, the key KPIs of GR divisions remain the reduction of financial costs of the business and the effective implementation of the GR strategy (if any).
- The lack of a GR function in the company in modern conditions reduces the competitive advantages of the business. The heads of large enterprises and GR departments shared cases of successful cooperation with federal executive authorities and regional authorities in order to obtain state support for economic sectors and individual companies.
- Foreign businesses continue to develop the GR function in Russia, but working in new conditions has its own specifics. So, in the case of companies from China, the function of maintaining intercultural communication and communicating to stakeholders the specifics of the functioning of Chinese business comes to the fore. The work of GR departments of some companies has become less visible in the public field, which does not reduce its relevance.
- The foreign jurisdiction of the parent company of the Russian business carries additional risks, but is not an insurmountable barrier to communication with authorities. Thus, if there is an active position on business development in Russia and when building partnerships with the state, it is possible to receive state support.
- In the context of an increasing shortage of personnel, the issue of training young specialists is becoming increasingly relevant. In this regard, the GR divisions of some companies are building mutually beneficial relationships with Russian universities, thus participating in the training and recruitment of young specialists. There is also an increasing demand for advanced training courses in the field of GR and lobbying.
At least 80 practicing GR specialists took part in the event.
The GR Forum has become a regular event where representatives of the corporate sector of the GR industry will be able to continue discussing topical issues and exchange effective practices in the field of business-government interaction.
The next Forum will be held in December 2025. You can follow the details in the company's
telegram channel and on the event's
website.
[post_title] => The Second «Corporate GR» Forum. Summing up the Results
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09.03.2016
On March 1, participants of the general meeting of members of the Association of Government Relations Specialists discussed the current state of affairs in the GR community, and members of the Council finally elected senior executives of the Association. Read more…
04.03.2016
The meeting was devoted to specific applications of GR tools in the current economic situation. Read more…
03.03.2016
Each year the summit brings together PR practitioners who share their experience and discuss successful PR cases. Read more…
25.02.2016
The company’s leader delivered a speech entitled “Particular Importance of Lake Baikal in Moulding Ecological Thought in Russia and Transforming Ecological Image of the Country”. Read more…
25.02.2016
In his column for Sostav.ru, CEO of Baikal Communications Group Eduard Voytenko writes about the compression of the corporate PR market and the focus of communications consulting on politics. Read more…
10.02.2016
For the second year in a row, during the semester Eduard Voytenko will read his author’s lectures “GR Technologies. Fundamentals of lobbying” at the PR Department of the School of International Journalism at MGIMO University. Read more…
02.02.2016
Anastasia Tsvetkova was appointed as Director for Development and International Cooperation. Read more…
28.11.2015
Mobile group of the company summed up the results of analytical sociological research aimed at studying the attitude of various social groups to the policy pursued by the state authorities and local administration of the Republic of Dagestan. Read more…
08.10.2015
Eduard Voytenko, CEO of Baikal Communications Group, looked into the best and innovative practices of socially responsible business. Read more…
16.09.2015
For the second year in a row, Eduard Voytenko has been listed among the top three best Russian managers in the category “Professional Services”, section “Directors for Interaction With Public Authorities” of the Russian Managers Association and Kommersant Publishing House. Read more…
15.09.2015
Baikal Communications Group that had been established three months earlier won the public tender of the Ministry for Press and Information of the Republic of Dagestan. Read more…
12.09.2015
The 19th China International Fair for Investment & Trade, an international platform seeking to attract foreign investments into Chinese economy and helping Chinese investors enter overseas markets, was held on September 8-11. Read more…
24.08.2015
The Russian Film Week will be held in Irkutsk from August 30 to September 5. Baikal Communications Group provides the Viasat company communication support in the preparation and organization of the festival. Read more…
04.08.2015
According to Eduard Voytenko, branding of large subjects implies the necessity to produce an extremely strong message. It cannot be done with PR-tools only, it is important to utilize all the range of means to persuade and compel the audience. Read more…
15.06.2015
Specialists of Baikal Communications Group joined a number of specialized groups of the Russian Managers Association for collaboration in the key areas of activities of the organization. Read more…
10.06.2015
Former director of GR at Mikhailov & Partners Eduard Voytenko announced the launch of a private integrated communications enterprise Baikal Communications Group, which is going to deal with a wide variety of issues, ranging from GR, Strategic and Political Communications to Business Consulting and Legal Expertise.
Read more…