Mission and Values


Baikal Communications Group creates total communications to achieve the strategic objectives at the national and international levels. The company’s mission is embodied in its very name and reflected in the visual brand. The unique lake Baikal offers plenty of images that correlate directly with our philosophy: the depth of approaches to the tasks, the vastness of creativity in the solutions proposed and the breadth of methods and techniques used to achieve the required result. Structure of bonds in transparent Baikal ice of unthinkable thickness is a metaphorical reflection of a solid communications framework for our clients.


Professional ethics

Basic ethical attitude in the communication work is in objectivity of information and saving its value. We are always impartial in assessing our own capabilities in relation to each specific task. We do not waste time of our clients in vain – we agree only on what can be realized. Of course, we treat all information relevant to our cooperation in strict confidentiality.

Customer focus

We always work with the pool of problems and challenges presented to us by our clients. If we propose adjustment of objectives, it’s based on an open detailed, reasoned analysis. Not in our principles to transform the scope of work to achieve our own comfort.

Creating communicational independence

Our purpose is to submit to the client the tools of communicational possibilities. Will it be adapted to the specific task or will contain strategic communications solutions – in any case it is always a product that enhances the position of the client and its independence in the communication space. We do not seek to damage the real interests of our client and stand apart from formats that can weaken client’s communicational independence. We empower our clients communications to boost their development.

Diversification of approaches and methods

We offer solutions that minimize risks in any field of communications which weaken the possibility of competitors for a counterattack. For this, we are constantly optimizing the means and methods of communication work, always make our client aware of the need to reallocate the efforts. In our business flexibility and efficiency are inseparable.

Legal and ethical commitment

Baikal Communications Group ensures that each of its activities is carried out in a strict accordance with Russian law and the foreign legal frameworks . We also strictly follow globaly accepted ethical standards.